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Animal rights advocacy group People for the Ethical Treatment of Animals (PETA) is claiming credit for the fact that teen apparel retailer Wet Seal has agreed not to carry fur this fall, MediaPost reports. PETA began a campaign last December by posting a stark video documenting the lives of animals on a fur farm on its website, PETA2.com.
In June, a member of social networking site MySpace began circulating the footage on the network, and weekly visits to the page soared, from 24,000 unique visits to over 350,000. David Benjamin, PETA’s corporate liaison, met with Wet Seal CEO Joel Waller on July 20 and received written assurance that the company would not carry fur this fall. PETA called off the campaign, issuing a moratorium on it until January 2006.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
