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Advertisers who deliver late copy to online publishers in the U.K. may lose the advertising opportunity altogether, as the Association of Online Publishers is considering developing a “use it or lose it” ultimatum for the worst offenders, according to Revolution Magazine. The policy is already in use by some members of the AOP; others, who feel it’s a more effective policy than charging a monetary fee, have also come out in support of the ultimatum.
“…It’s just not practical for copy to be delivered at the 11th hour, or in many cases well after the campaign was due to launch,” said AOP director Alexandra White.
AOP members include Haymarket, Guardian Unlimited, Emap, Future Publishing, BSkyB, GCap Media and News International.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
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Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
