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Radio listeners in the top 25 U.S. markets, across all formats, spent an average of 14.5 percent more time listening to Clear Channel Radio stations, as compared to spring 2004, according to the company, which attributes the gain to its “Less is More” initiative. With fewer commercials per hour and “improved” ad copy, the stations are offering a more entertaining environment, which has translated into increased time spent listenting, said John Hogan, CEO of Clear Channel Radio.
Benefits for advertisers include shorter, more effective spots and fewer spots per commercia break, he adds.
Time spent listening (TSL) for the 18-34 demo increased 15.5 percent on Clear Channel stations in the top 10 U.S. markets. In LA, the country’s largest and most competitive radio market, KIIS-FM vaulted to the number one spot in the market, increasing TSL among 18-34 by 18.8 percent over spring 2004. Other key markets with significant increases in the 18-34 demo included Denver, Las Vegas, Columbus and Nashville.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
