»
JupiterResearch announced today (via MarketingVox) that according to its forecasts online advertising in 2010 will reach $18.9 billion, compared with the $9.3 billion at the end of 2004, and search engine advertising will generate more revenue than display advertising. Online display advertising is forecast to increase at a 7 percent compound annual growth rate, whereas search is expected to increase at a 12 percent rate.
Classified advertising is forecast to grow at a nearly 10 percent rate, reaching $4.1 billion in 2010. Jupiter expects advertisers to take advantage of continuing broadband growth by using rich and streaming media ads: Rich media spending is expected to grow at a 25 percent rate (to $3.5 billion), and streaming media at a 30 percent (to $943 million).
According to Jupiter, publishers’ revenue growth will come from several sources, including direct sales and network revenue-sharing arrangements. This year, revenue from ads priced on a performance basis will surpass that of ads sold on an impression basis. Much of this performance inventory will come from network providers, which are using targeting to provide better results for publishers.
“Publishers are in a good position right now,” said JupiterResearch VP and Research Director David Card. “Not only can they monetize their non-premium inventory, but they can strategically choose the network providers they feel can generate the most yield from that inventory.”
Jupiter released its “2005 Online Advertising Forecast” today at the Search Engine Strategies Conference & Expo.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
