With its deal last month to provide search services for the airplane maker’s WiFi service, Yahoo’s 100,000 advertisers can reach travelers on China Airlines, Lufthansa, SAS, Japan Airlines, ANA and Singapore Airlines. Five more, none of them U.S. airlines, have said they want to install the system, reports AdAge.
According to Jupiter research director Julie Ask, in-flight hotspots are a way airlines can differentiate themselves from each other. If a business traveler is paying, say, $8,000 for an international ticket, they likely wouldn’t blink at the $9.95 per hour fee, and airlines really need reasons for folks to choose them, she said.
Lufthansa said 10 passengers per flight use the WiFi connection.
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