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CNET, Univision, and Weather.com have all joined Yahoo in completing their compliance with the impression measurement guidelines that the IAB established at the end of last year, according to MediaPost. The guidelines call for measuring only ad impressions actually delivered; if a visitor clicks away before the ad finishes loading, for example, it will not be counted under the new guidelines. Still to complete the process of compliance are the Walt Disney Internet Group, Forbes, The New York Times, MSN, AOL, and Doubleclick, among others.
The Media Rating Council and the IAB will offer ad impression certification to the owners of proprietary ad-serving platforms for a reported one-time fee of around $125,000. An additional fee will be charged for the use of an IAB/MRC spider to crawl the site.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
