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A month after the Army awarded its current agency, Leo Burnett, another extension of the ad account that anticipated a boost in annual ad spending from $200 million to $250 million, the client has reissued its request for proposals, reports AdAge. The new contract will, for the first time, be a two-year award, with up to three one-year renewals, and the proposal says it will start September 30.
Historically, almost every government ad contract has been for a single year, with annual renewals for up to five years.
The new request for proposals anticipates Army spending to return to the $200 million level, which will include a large outlay for non-measured media, and which will also include Army Reserve advertising.
The bidding process for the contract originally began in the spring of 2004, but the Army repeatedly delayed making a decision and continued to extend Leo Burnett’s contract. In April 2005, the Army cancelled the review, leaving six agencies in the lurch after having committed time and resources to prepare pitches.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
