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A month after the Army awarded its current agency, Leo Burnett, another extension of the ad account that anticipated a boost in annual ad spending from $200 million to $250 million, the client has reissued its request for proposals, reports AdAge. The new contract will, for the first time, be a two-year award, with up to three one-year renewals, and the proposal says it will start September 30.
Historically, almost every government ad contract has been for a single year, with annual renewals for up to five years.
The new request for proposals anticipates Army spending to return to the $200 million level, which will include a large outlay for non-measured media, and which will also include Army Reserve advertising.
The bidding process for the contract originally began in the spring of 2004, but the Army repeatedly delayed making a decision and continued to extend Leo Burnett’s contract. In April 2005, the Army cancelled the review, leaving six agencies in the lurch after having committed time and resources to prepare pitches.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
