»
The way the Denver Post and Rocky Mountain News newspapers are reporting circulation figures to advertisers could be viewed as violating the spirit of the Audit Bureau of Circulations guidelines, according to the Denver Business Journal (via The Media Drop). The newspapers include bulk copies delivered to hotels and restaurants in their overall circulation - a practice that is common among newspapers and legal by the rules of the ABC. But the bulk distribution of these papers makes up around 13 percent - an unreasonably large portion, some feel - of total circulation.
Advertising and newspaper industry experts said the Denver Newpaper Agency is beefing up circulation figures because of a 36 percent drop in combined daily circulation of the Post and News without a corresponding drop in ad rates. The DNA is one of the most aggressive users of the more liberal circulation reporting rules, the article said.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
