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With search expected to help online ad spend exceed outdoor advertising within the next nine months, Guy Phillipson, chief executive of the IAB, advises media planners and buyers to buckle down and learn the discipline, regardless of the advertiser’s product or service, according to Haymarket’s Media Week. But a great gap still exists in media professionals’ knowledge about buying and planning search. According to digital agency I-Level, recruitment of media specialists in that area has been tough. Hiring for search positions from outside the media industry - in areas such as banking or data analytics - is becoming increasingly common.
But Karl Gregory, head of marketing at Yahoo, contends that search isn’t difficult to buy and urges media professionals not to be over-awed by talk of metric tools and marketing double-speak.
Media agency groups that have the most success with search may be those who focus on building relationships with the search engines. In fact, says Richard Firminger, media agencies “just need relationships with Google and Overture and they’re pretty much sorted.”
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
President-elect Obama’s DTV transition staff has found major difficulties in the digital TV transition set to take place Feb. 17. The co-chairman of the team, John Podesta, has asked Congress to consider a delay, saying the government funds supporting the…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
