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Pfizer has announced changes to its DTC advertising that include more risk information in ads and a reinforcement of the doctor-patient relationship, AdAge reports. The move follows PhRMA’s DTC voluntary advertising guidelines issued last week.
Pfizer’s changes will be consistent with the PhRMA guidelines and focus on encouraging patient/physician dialogue, helping consumers better understand the risks and benefits of prescription medicines, and motivating people to overcome potential barriers to better health.
The company, which spends $1 billion in measured media on its brands, said that starting in 2006 it would match what it spends on branded advertising campaigns to create more disease awareness with advertisements that do not mention a product.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
