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Next week, Procter & Gamble will roll out its biggest launch in the dishwashing category in years for Dawn Direct Foam, Brandweek reports. The launch comes as Dawn just became a $1 billion brand for P&G. Dawn’s North America sales are about $450 million, which is around 35 percent of the $1.2-$1.3 billion category.
The company is launching a TV, print and retail effort that explains Direct Foam’s grease-fighting ability. A new TV ad from Kaplan Thaler, New York, where the product is seen as a grease-sucking animated vacuum, will break Aug. 15. P&G will spend around 50 percent of the brand’s outlay this year. P&G spent $54 million on measured media for Dawn in 2004.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
President-elect Obama’s DTV transition staff has found major difficulties in the digital TV transition set to take place Feb. 17. The co-chairman of the team, John Podesta, has asked Congress to consider a delay, saying the government funds supporting the…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
