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Nike has launched a new ad campaign focusing on “real” women - one that celebrates big butts, thunder thighs, and “shoulders that aren’t dainty,” according to AdAge. The campaign follows in the wake of a series of Dove ads featuring women from sizes six through 12 that have spawned a flood of criticism and kudos.
As Baby Boomers, still the nation’s most powerful demographic, began to reach the age of 35 and beyond in the 90s, “They’ve gotten closer to the age where now they know what America really looks like,” said Gerald Celente, director of Trends Research Institute. But whether women want to see ads based on what they really look like or what they could, potentially, look like is unclear. “Do you advertise for desire, or do you advertise toward reality?” Celente asked.
Linda Wells, editor of Allure, claimed that women have changed in the way they view themselves. In a recent study of 1,000 women, the words they used most often to describe their looks were, “natural and real. Those words were used far more than beautiful and pretty and even higher than sexy and glamorous. That’s a shift.”
The Nike campaign will drive women to NikeWomen.com. There are no TV spots for this campaign.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
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Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
