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Nike has launched a new ad campaign focusing on “real” women - one that celebrates big butts, thunder thighs, and “shoulders that aren’t dainty,” according to AdAge. The campaign follows in the wake of a series of Dove ads featuring women from sizes six through 12 that have spawned a flood of criticism and kudos.
As Baby Boomers, still the nation’s most powerful demographic, began to reach the age of 35 and beyond in the 90s, “They’ve gotten closer to the age where now they know what America really looks like,” said Gerald Celente, director of Trends Research Institute. But whether women want to see ads based on what they really look like or what they could, potentially, look like is unclear. “Do you advertise for desire, or do you advertise toward reality?” Celente asked.
Linda Wells, editor of Allure, claimed that women have changed in the way they view themselves. In a recent study of 1,000 women, the words they used most often to describe their looks were, “natural and real. Those words were used far more than beautiful and pretty and even higher than sexy and glamorous. That’s a shift.”
The Nike campaign will drive women to NikeWomen.com. There are no TV spots for this campaign.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
