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After 43 years of directing the advertising of Sears, Ogilvy & Mather Worldwide has been thrown over in favor of Sears consolidating its $640 million advertising account with Young & Rubicam, AdAge reports. Both agencies are part of advertising holding company WPP Group and have worked jointly on the account since 1993.
The consolidation will happen by October 1, 2005. Mindshare will continue to hold on to its media planning and buying responsibilities.
Last year, Sears’ $640 million ad budget was split between Y&R and Ogilvy. It’s difficult to measure the effect this will have on Ogilvy, but in April, when Sears slashed its fees paid to both Ogilvy and Y&R, the 180-employee office of Ogilvy cut 12 employees the following month.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
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What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
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Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
