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Yahoo has narrowed the customer-satisfaction gap with Google according to just-released data from the University of Michigan’s American Customer Satisfaction Index (ACSI), reports Forbes (via MarketingVox): in the e-business ACSI, Yahoo has scored an 80 out of a possible 100, up from 78 last year, while Google’s score is 82. The two-point difference is the closest Yahoo has come to Google in customer satisfaction. Red Herring writes that Google has scored 82 out of a possible 100 for the third year in a row.
Forbes’s take is that the lines have blurred between the two companies because Google, once focused solely on search, has branched out to email, news aggregation, desktop search, mapping and shopping - while Yahoo, begun as a portal, is constantly adding services, has lately focused on search, and both companies are aggressively pursuing mobile and localized search.
“Satisfaction drives loyalty, which drives financial results,” says Larry Freed, chief executive of ForeSee Results, which uses ACSI methodology to advise companies on how to improve satisfaction.
“MSN and AOL trail the leaders by a significant margin,” Freed says. MSN had a 75 rating (same as last year); AOL’s has increased to 71. “Both have seen flat or nearly flat revenue growth. Clearly people are voting with their dollars.”
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
