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ESPN and ABC Sports will air all 64 matches of the 2006 FIFA World Cup soccer in high definition, beginning on Friday, June 9 through Sunday, July 9, from 12 cities in Germany, Mediaweek reports. The high-definition telecasts will be offered as a simulcast of ESPN, ESPN2 and ABC Sports World Cup coverage.
Katz Media Group is heading into the New Year determined to cut costs and improve integrated campaign offerings to advertisers.
Katz is creating a new group, Katz Marketing Solutions, geared toward harnessing the power of multi-platform radio campaigns, the company…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
President-elect Obama’s DTV transition staff has found major difficulties in the digital TV transition set to take place Feb. 17. The co-chairman of the team, John Podesta, has asked Congress to consider a delay, saying the government funds supporting the…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
