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Live read ads on Howard Stern’s Sirius Satellite Radio show may cost advertisers nearly as much as on his current show, but for a much smaller audience, according to AdAge. Sales execs at Sirius have been reaching out to media buyers: one buyer said the asking price was $20,000 for a live read on the show - close to what it costs to advertise on Stern’s current, terrestrial show - while another said the fee was a bit lower.
Because Sirius isn’t Arbitron-rated, it’s impossible to predict the number of listeners that will tune in to Stern beginning in January. But with an estimated three million subscribers for the service by the end of 2005, listenership won’t come close to the estimated reach of six to seven million weekly listeners for his current show.
Some advertisers consider satellite radio advertising an experiment. “We think it’s our responsibility to explore new opportunities for clients, including satellite,” said Pearl Choi, national broadcast supervisor for Carat, Los Angeles.
Both XM and Sirius sell sponsorship packages as well as cluster channels attracting similar demographics. They promise advertisers less cluttered environments at $7 to $20 a spot. Most advertisers are planning to spend only one to two percent of total national radio dollars to satellite.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
