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Arbitron said that it has successfully demonstrated the portable people meter’s (PPM) ability to track listening to podcasts, according to Billboard Radio Monitor. In a test during the week of July 18, Arbitron encoded several podcasts from Clear Channel’s WHTZ-FM (Z100) in New York that were uploaded to Apple’s iTunes Music Store. The podcasts were then downloaded to an MP3 player and played using headsets with the PPM headset adapter.
Podcasting is a very different distribution system for traditional radio, pointed out Pierre Bouvard, president of PPM for Arbitron, so the successful test of the PPM, which tracks media exposure by detecting inaudible codes embedded in programming, should “further build confidence in how well it works with all types of audio programming.”
Arbitron’s second market PPM trial is currently taking place in Houston.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
