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After a weekend upgrade, Yahoo’s search engine ad system first slowed to a crawl, and then went belly up on Monday, preventing marketers from making changes to their campaigns, accessing their accounts and, in many cases, even having their ads run at all, reports MarketingVox. Yahoo support representatives are telling clients that they themselves can’t access their accounts and have no idea when the problem - now in its third day - will be fixed.
Yahoo search spokesperson Gaude Paez told MarketingVOX Wednesday evening that the upgrade caused “unexpected issues,” and that their engineers were working around the clock to fix the problem.
The problem appears to be affecting small and large clients alike. Calls made yesterday to personal service reps that deal with the larger clients have gone unanswered.
Attempting to open an account as late as 8:30 p.m. Wednesday resulted in the error message seen in the graphic above.
Search listing ads continue to run on Yahoo, but many have simply stopped. One Yahoo client said that a service rep told her that they could discern “no rhyme or reason” as to why some ads continued to run and some did not.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
