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While Bridal magazines have a strong customer base with an ever-renewing audience, new titles - 30 launched since 2002 - have made competition fierce, Folio reports. The stakes are high: Spending on weddings has increased four percent since 2002, totaling $125 billion. There are over 2.2 million marriages a year.
Through June, Bridal Guide’s ad pages are off 4.4 percent, Brides’ off 7.3 percent, Martha Stewart Weddings’ off 13.8 percent, and Modern Bride’s off 3.3 percent compared to the first half of 2004. Only Elegant Bride, part of Fairchild’s Bridal Group (Brides, Elegant Bride and Modern Bride), saw an ad page increase in the first half of the year.
And its not just launches that have bridal publishers frenzied. Non-bridal magazines are dedicating spreads and edit inventory to weddings that weren’t before.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
