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A viral marketing campaign to promote the release of The Ring 2 on DVD invites visitors to the DVD launch site, 7daysleft.com, to scare their friends, reports NetImperative. When visitors enter a friend’s email address and mobile phone number, the site sends an email to the friend, inviting them to click on a link and watch a video. As they watch the video, their mobile phone rings, and when they answer they hear a voice that whispers, “Seven days.”
The viewer is then invited to send the viral on to five friends. The campaign, commissioned by DreamWorks Home Entertainment, was created by New Media Maze. Dave Smith, director of New Media Maze, said that the viral has had over 10,000 interactions in Australia, from a very small seeding base.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
