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According to Nielsen Monitor-Plus, overall, direct-to-consumer prescription drug advertising was flat for the first half, but the situation was dire for TV, MediaPost reports.
Demonstrating restraint in the face of growing criticism over consumer marketing of certain drug brands, prescription drug marketers cut spending on syndicated TV by 40 percent, on spot TV by 25 percent, and on network TV by 7 percent during the first half. Cable TV was a beneficiary, with direct-to-consumer ad spend up 29 percent.
Pfizer, the largest prescription drug advertiser, slashed consumer ad spending by 35 percent during the half, dropping out of the top ten U.S. ad spenders. Viagra dropped 43 percent.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
