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Washingtonpost.com yesterday announced (via MarketingVox) that it has partnered with Technorati to offer Post readers the opportunity to view comments and opinions throughout the blogosphere about washingtonpost.com articles and editorials.
The service, which in part seeks to engage readers in the news-gathering and reporting process, “will feature links to the most blogged about articles and the liveliest web discussions on washingtonpost.com content,” the announcement said.
“This partnership is part of our ongoing initiative to embrace and respond to the many dynamic ways that users consume and participate in news and information over the internet,” according to Caroline Little, publisher and CEO of washingtonpost.com.
Its executive editor, Jim Brady, said. “News is not static. With the help of the web, interesting stories immediately become part of a broader national conversation. This partnership with Technorati lets the users in on that conversation by delivering the most interesting and lively discussions about washingtonpost.com content from some of the best and most popular blogs on the web.”
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