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UPN has pulled out the stops to market its new sitcom, “Everybody Hates Chris,” including airing the entire pilot on 13,000 American Airlines flights. That translates to about 2 million potential viewers, The Boston Globe reports.
The marketing could help kick start the show, which has been scheduled in a tough time slot opposite ABC’s ”Alias,” CBS’s ”Survivor: Guatemala,” and Fox’s ”The OC.”
The network has also distributed more than 1 million bumper stickers and T-shirts and almost 2 million DVDs of the pilot to the public. About 850,000 DVDs will also be inserted into the Sept. 16 issue of Entertainment Weekly.
UPN is advertising the show on billboards and buses nationwide, including 5,000 buses in New York City alone. Paramount Home Videos has released a 60-second ad for the show on the DVD release of ”The Longest Yard.” ”The Honeymooners” and ”Mad Hot Ballroom” will follow next month.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
