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In a move that analysts and industry watchers lambasted, Sears chairman Eddie Lampert demoted Sears CEO Alan Lacy, replacing him with former Kmart CEO Aylwin Lewis and expanding his own role in day-to-day merchandising and marketing duties, AdAge reports. Analysts say Lampert should “stick to what he knows best.”
“Lampert is a smart guy, but what makes him think he is qualified to do this?” George Whalin of Retail Management Consultants of San Diego is quoted as saying. “I think this is about Lampert being a control freak.”
Other analysts believe the move could paralyze top-ranking marketing execs at Sears. A prime example of the way this might play out: the recent end to the retailer’s 43-year relationship with advertising agency Ogilvy & Mather, ending with the $640 million advertising account consolidated in the lap of Young & Rubicam, was widely viewed as a move orchestrated directly by Lampert himself.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
