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The Wall Street Journal launched its long-touted Saturday issue this weekend, the first time it published a weekend paper since a half-century ago when the stock exchange stopped Saturday trading, the New York Times writes. The new edition offers softer news and features in the hopes of bringing on more entertainment, travel, and leisure advertising.
The front page of the Money & Investing section of Weekend Edition contained an advertisement for Barclays Capital, the first time The Journal has used space on the front of a section for an ad. The Journal decided to sell that same space throughout the week, as well, and six advertisers have signed up, one for each day of the week through the end of January.
Executives said that they have lined up more than 120 advertisers who have bought space in the Saturday edition through the end of the year. The first issue consisted of three sections and ran a total of 64 pages.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
