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The Wall Street Journal’s new Saturday edition, which launched Saturday, doesn’t seem to have met its objective of offering new categories to advertisers, according to Reuters. Newspaper industry consultant and president of Morton Research Inc., John Morton, said the Journal will have to make its nationally distributed paper appeal to readers who are used to finding local content in their newspapers. “It will be interesting to see how they focus the editorial content of the Saturday paper and make it pertinent to local readers and local markets,” he told Reuters.
“It doesn’t look like they’ve broken through to new categories of advertisers,” said Peter Kreisky, a New York media consultant and chairman of The Kreisky Media Consultancy. “I can only think they’re trying to play it safe and they’ve missed an opportunity to redefine themselves on the weekend.”
But Bruce Eatroff, a partner at Halyard Capital, said that if Weekend Edition can develop regular features similar to the wine column that appears in Friday’s Weekend Journal section of the Wall Street Journal, it could do very well.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
