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U.S. spending for online local advertising will grow 26 percent to $3.2 billion this year and to $5.3 billion by 2010, according to a report released Wednesday by JupiterResearch (via Information Week). Online classifieds will drive the growth. Currently, classifieds account for about 70 percent of spending on local advertising online - outside of classifieds, local ad spending online remains immature, said David Card, vp and senior analyst at JupiterResearch. For now, online publishers and networks are better off serving national advertisers who are seeking local audiences, than serving local businesses.
Local spending drove only 5 percent of online display advertising in 2004, and 16 percent of paid search listings. “Local service-based companies will lead the second wave of online local spending, but only if they are offered ad models that make sense for them,” said senior analyst Gary Stein.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
