BPA Worldwide is working to allow consumer magazine members to report top-line circulation data - numbers of paid and/or non-paid qualified subscription copies and single “newsstand” copies, the appropriate subtotals and the overall qualified paid/non-paid total - online as frequently as issue-by-issue, Folio reports.
Two Spanish language PSA spots from the NFL will feature Tony Gonzalez of the Kansas City Chiefs and Hall of Famer Anthony Munoz encouraging youngsters to play football, Brandweek reports. This is the first time the NFL will run spots in which all the dialogue is in Spanish, with English subtitles.
“The Apprentice: Martha Stewart,” only received a 2.5 adults 18-49 rating for Wednesday’s show, Media Life reports.
Consider this: It was just 8.7 percent better than a 2.3 overnight rating for the premiere of “Hawaii” last year in the same timeslot. “Hawaii” was canceled after only a few weeks.
Two more brands have fired model Kate Moss over her involvement with illegal drugs, The New York Times reports. Chanel and Burberry stated that they would drop Moss from ad campaigns after photographs of the model, reportedly showing her using cocaine, ran on the cover of a London newspaper.
But not everyone is dumping Moss. Christian Dior and Coty have not said whether they will continue to work with her.
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Time Inc. has contacted some 150 of its major clients and media buyers to alert them to a subpoena it received in late July from the U.S. Attorney in the Eastern District of the Court of New York for information about the company’s sponsored sales programs, AdAge reports.
NBC won the first Tuesday of the 2005-06 TV season in the metered markets for total viewers and adults 18-49, according to Nielsen Media Research data; Fox finished second, and CBS third, Mediaweek reports. My Name Is Earl gave considerable help, along with the always-reliable Law & Order: SVU.
On Fox, Bones took a considerable hit in its second week, dropping 33 percent from its premiere. While the reviews for Bones had been mixed at best, there had been hope that it would do well coming after House, and in fact it won its timeslot last week. Typical erosion in week two, for a new series, is generally closer to 10-15 percent.
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Twentieth Television canceled the syndicated news show “A Current Affair,” which was revived last spring. It’s replacing the show with one hosted by Geraldo Rivera, Media Life reports.
“Geraldo at Large,” a half-hour first-run news show launching on Fox stations in November, will be seen in the time periods currently occupied by “A Current Affair.”
A new direct marketing campaign targeting C-level executives and retail banking VPs includes individual URLs to track executives, B to B reports. The campaign, for SAP America and Accenture, includes flat and three-dimensional direct mail, and was created by J. Winsper & Co.
Executives from five New York media buying firms agreed, at a breakfast for the International Radio & TV Society in New York this morning, that advertisers are moving ad dollars away from traditional media toward emerging categories - online, of course, but also toward pizza boxes, movie theaters, and malls, according to Broadcasting & Cable. Bill Koenigsberg, president and CEO of Horizon Media, cited between 10-15 percent of client dollars moving to such new initiatives. Some brands, particularly on young-skewing items, might invest as much as 50 percent of ad dollars in those new initiatives, said Donna Speciale, president of US Broadcast for MediaVest.
Measured online radio networks reached 6,756,100 listeners during an average week in July among people 12 and older, according to recently released ratings from Arbitron and comScore Media Metrix and reported by the Center for Media Research. The RLR Network, which includes Yahoo Music, AOL Radio Network, MSN Radio and WindowsMedia.com, and Live365, had an estimated 6,012,700 listeners, while Clear Channel Online Music and Radio had 848,600 listeners.
The RLR Network showed a 1.06 rating point for women 25-34. This marks the first time an Arbitron comScore rated online network achieved a full rating point for a key demographic.
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Barry Diller announced Wednesday that IAC/InterActiveCorp, which in July completed its acquisition of AskJeeves, will phase out the ever-smiling butler, the Wall Street Journal (subscription) reported (via paidContent and MarketingVox). The search service would be renamed Ask.com, Diller said at the Goldman Sachs Communacopia investor conference on Wednesday. He had earlier been reported saying as much to a group of media executives. One reason for the change might be the perception, particularly in Europe, that the mascot represents merely “a gay butler” rather than an information servant.
Top print buyers are continuing to push for rollbacks on their 2005 magazine ad rates in 2006, and are accepting flat or marginal increases only if publishers add bonus pages or other extras, Mediapost reports. Buyers are able to push hard because publishers are confronting rising production, distribution, and printing costs.
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Great Valley Publishing Company, publisher of Today’s Dietician, will launch a new quarterly magazine next month for health-conscious consumers, DM News reports. The magazine, Today’s Diet and Nutrition, will be distributed to 83,000 dieticians, nutrition professionals, and consumers. The first issue will include ways to lighten up eating during Thanksgiving, how food and dieting affect relationships, and ways to conquer stress eating.
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In the face of media buyers demanding better understanding of the return on investment their buys bring to advertisers, USA Today will announce next week a new program that integrates original, custom research created to measure results against specific advertising goals in its deals with advertisers, writes Mediapost. Audited circulation reports will remain the main currency of the paper’s ad deals; the new research will simply confirm that advertisers are reaching their goals beyond pure audience delivery.
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An online marketplace for unsold radio ad inventory, Bid4Spots, launched yesterday in the hopes of transforming the process of buying and selling last-minute radio spots. The site brings buyers and sellers together in a reverse auction model, along with CRM-based pricing. Media buyers willing to forego the selection of specific stations and advance planning can buy spots for significantly reduced ad rates.
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Due to the extensive damage wrought by Hurricane Katrina, business media company Diversified Business Communications has cancelled the International WorkBoat Show, scheduled for Nov. 30-Dec. 2 in New Orleans, BtoB reports.
