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“The Apprentice: Martha Stewart,” only received a 2.5 adults 18-49 rating for Wednesday’s show, Media Life reports.
Consider this: It was just 8.7 percent better than a 2.3 overnight rating for the premiere of “Hawaii” last year in the same timeslot. “Hawaii” was canceled after only a few weeks.
Stewart’s rating was 75.5 percent lower than the 9.4 overnight rating the first episode of Donald Trump’s version of “Apprentice” averaged in January 2004.
Many media people expected “Stewart” to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
