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Two more brands have fired model Kate Moss over her involvement with illegal drugs, The New York Times reports. Chanel and Burberry stated that they would drop Moss from ad campaigns after photographs of the model, reportedly showing her using cocaine, ran on the cover of a London newspaper.
But not everyone is dumping Moss. Christian Dior and Coty have not said whether they will continue to work with her.
“Some companies will try to look like they are sympathetic,” said Deborah Cohn, a professor of marketing at the Sy Syms School of Business, part of Yeshiva University in New York. “But mostly, it’s just too expensive to pull their ads.”
H&M canceled a campaign with Moss earlier in the week. The company reversed an earlier statement of support for Moss after customers called to complain.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
