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In-game campaigns result in a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via Yahoo). And while all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards.
In-game advertising has been gaining attention in recent months. In July, In-game ad developer Massive Inc. launched its first full-motion video and audio ads in a major videogame release. More recently, The Jack Myers Media Business Report 2006 Marketing and Advertising Spending Forecast predicted that the fastest growing media segment will be in-game advertising.
The new study looked at a variety of advertising insertions within the downloadable version of London Taxi, a PC game published by Metro3D. A pre- and post-exposure study explored changes in ad awareness, recall and purchase intent for a Procter & Gamble’s Flash Car Wash, a new cleaning product distributed in the UK.
Positive perceptions of brand attributes for the product such as being “easy to use,” “time saving,” “convenient” and “more effective than traditional methods” all showed small but consistent increases.
General perceptions of in-game advertising are relatively positive: in the pre-survey 50 percent of respondents agreed that in-game advertising makes a game more realistic while only 21 percent disagree. Likewise 54 percent agreed the in-game advertising “catches your attention,” while only 17 percent disagreed.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
