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After five years of sagging circulation and advertising, the Los Angeles Times is moving towards more coverage of Hollywood and celebrities, the Wall Street Journal reports (via Adrants). The paper will print shorter stories, more regional reporting, and increase interactive features.
Since 2000, daily circulation at the country’s number four paper has dropped 18 percent and full-run advertising is down 26 percent through 2004. In 2000, the Times was the largest metropolitan daily in the U.S., with a circulation of 1.1 million. It now stands at 908,000 — a little less than it was in 1968.
In addition to publishing shorter stories, The Times is looking towards more combination coverage, linking the paper and its Web site. A recent front-page story revealing unpublished portions of transcripts of recordings between Marilyn Monroe and her psychiatrist received many hits when it was posted on the Times’ Web site, where more photos and information were available. The paper also plans to launch “the envelope,” a web site covering entertainment-industry awards like the Grammys and the Oscars.
The Times faces tough challenges including readers comfortable with getting information online and large, non-English speaking populations. The paper competes with no fewer than 16 local daily papers.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
