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Screenvision is set to strike a deal with cable network E!, to spruce up its before-the-movie, “pre-show,” The New York Daily News reports. The spots will include show biz gossip, news tidbits, and TV show previews.
Screenvision’s main rival, National CineMedia, is doing much the same with its own 20-minute package of show biz pieces that run before the previews at theater chains like AMC.
Some 27,000 movie screens have gone commercial in just the last few years and more are on the way. Last year, on-screen advertising revenues grew 20 percent to $438 million, as blue-chip advertisers like M&M’s, Revlon and Gillette signed on. With demand growing, ad rates are rising 10 percent a year.
According to Screenvision’s own research, moviegoers who watch commercials at the movies are 44 percent more likely to remember them than those who saw them on the small screen at home.
Screenvision has invested $50 million to install its own high-definition digital cinema technology in theaters to carry its pre-show entertainment package.
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
