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Rental lists offering marketers the chance to prospect via text messages have hit the market, but traditional direct marketers are hesitant, DMNews reports. According to the Mobile Marketing Association, there are 1.4 billion cell phone subscribers globally with 350 billion text messages exchanged monthly.
At least two list management firms say they offer files of consumers who were properly opted in to receive third-party offers by text message. But so far, there haven’t been any takers.
Kroll Direct Marketing introduced the Mobile Information Access U.S. Opt in Text Messages file last fall. It contains 1.3 million U.S. cell phone users who bought premium wallpapers or ring tones for their wireless phones from various Web sites and opted in to receive third-party promotional offers via text messages.
And this month, the Text Messaging Opt in File managed by The Rich List Co., which claims to have 55 million U.S. cell phone users opted in for third-party marketing via text messaging became available.
So far, no traditional direct marketers have tested the Kroll Direct or Rich List files. Just after the Rich List file entered the market, it got 10 inquiries and count requests, but no orders yet. Entertainment-oriented marketers have tested Kroll Direct’s file, but traditional DMers have steered clear.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
