»
Reader’s Digest Association is reaching for a younger demographic with a new magazine, Every Day with Rachael Ray, a bi-monthly named after the Food Network star - who is also the magazine’s editor in chief - and targeting women ages 20-30, Mediaweek reports. The magazine will be “very different for Reader’s Digest,” said Laura McEwen, vp, publishing director for RDA. Content will focus on travel, product picks, entertaining, and recipes, with eye-popping photography, vibrant colors, and Rachael Ray’s hallmark spunky personality.
The new magazine will have a rate base of 350,000, a website, and a line of Rachael Ray-branded apparel and cookware. Cross-promotions will include advertising by the Food Network in the magazine, and Every Day spots on cable.
The more youthful take is already helping to draw new advertisers to Reader’s Digest Association’s titles. Kodak created a four-page pop-up ad in Every Day, and Reader’s Digest has gained some younger skewing brands such as cereal Fruity Pebbles. This could be good news for the business: Reader’s Digest saw ad pages fall through October by 2.5 percent, to 863, compared to the year before, according to Mediaweek Monitor.
RDA is also launching several other new titles, including a women’s service monthly targeting 30- to 50-year-olds, a home monthly, and a number of newsstand-only quarterlies. One of the quarterlies will be a high-end, digest-sized food magazine with recipes that are easy to make and nice to look at. It, along with the other quarterlies, will have a distribution of about 600,000.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
