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Advertisers hoping to reach shoppers at pharmacies can try “coolertising,” the practice of placing a mini-billboard on a water cooler and its cup dispenser, Media Life writes. Water coolers with ads are available from AquaCell Media, in Rite Aid and Duane Reade pharmacies. CBS recently tied the pharmacy environment to its new comedy, Out of Practice, buying every cooler available in Los Angeles and New York.
Unilever has also advertised on coolers, choosing the busiest stores across markets. In a 2005 study of sales of the Dove product Cool Moisture, comparing the outcome at stores that had AquaCell advertising and those that didn’t, Unilever found a 34 percent lift at sites with the ads.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
