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Circuit City Guarantees 24-Minute In-Store Pickup

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Half of Circuit City’s customers who purchase from the retailer online choose the in-store pickup option, and now those orders are guaranteed to be ready at the store of choice within 24 minutes of order confirmation, DM News reports.

The guarantee covers purchases of $25 or more made through the website, catalog (which launched in July), or call centers. Not covered is the amount of time a customer spends waiting on line in stores to pick up the purchase. Purchases made the day after Thanksgiving, and the two days following Christmas, are also exempt.

EmailLabs, Coremetrics Partner for Targeted Campaigns

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EmailLabs and Coremetrics have formed a partnership to integrate their applications, providing email campaign management services that integrate online profiles of visitors and customer behavior, B to B reports. The new, combined service will give marketers the ability to target email campaigns based on customer behavior, including browsing, abandonment, conversion, and purchase variables.

GM Sales of SUVs Plummet 50 Percent

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Total U.S. auto sales dropped 7.9 percent in September compared to the same month last year, AdAge reports. SUVs suffered the greatest drop, with sales of General Motors’ SUVs tumbling 50 percent. GM’s overall vehicle sales fell 24 percent compared to last year; Ford Motor Company reported a 19 percent drop in total September sales for Ford, Lincoln, Mercury, Jaguar, Volvo, and Land Rover.

Legislators: Satellite Better Have EAS, Too

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FCC chairman Kevin Martin has received a letter from nearly two dozen legislators asking that satellite radio be required to have an effective Emergency Alert System (EAS), Broadcasting & Cable reports. The FCC has an open proceeding into proposed changes to the EAS and hopes to unveil new EAS proposals this month.

Burst: Internet First and Most-Used for Shopping Info

As the holiday shopping season approaches, a Burst Media survey reports (via MarketingVox) that three-quarters (76.6 percent) of respondents - web users age 18 and older - say they are also online shoppers; three out of five (62.8 percent) of such shoppers also say the internet is their primary source of information when evaluating and comparing products.

U.K. Mag to Put Faces to ‘Tarnished’ Arab Image

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A new Middle Eastern magazine, printed in English, is launching in November in the U.K. with the hopes that it will offer readers an inside look at what Arab life is really like, demystify some of the often-held misconceptions and beliefs associated with Eastern cultures, and put real faces to the Arab image that has been “tarnished” in recent years. The magazine, Arabella, will focus on information, entertainment, and advice on social issues, beauty, fashion, and health.

T+L Golf Increases Frequency

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American Express Publishing’s Travel + Leisure Golf will increase its frequency to seven issues next year from its current bimonthly schedule, Mediaweek reports. The magazine will split its September/October issue.

Related topics: Wealthy, Travel, Magazines, Print...    email this    permanent link

Dish Signs on for Nielsen TV Ratings

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EchoStar Communications’ DISH Network satellite TV service has signed an agreement with Nielsen Media Research for national TV ratings service. DISH Network can now guarantee advertisers a specific number of viewers for their advertisements.

Sirius Signs Up 359,000 in Q3

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Sirius Satellite Radio added over 359,000 subscribers in the third quarter, reflecting a 97 percent increase from a year ago. Sirius ended the quarter with over 2.17 million subscribers. Sirius expects to reach three million subscribers by the end of 2005.

As reported by Mediaweek (via Billboard Radio Monitor), the two satellite radio companies added nearly 1 million subscribers in the third quarter, on track to hit 9 million subscribers by the end of the year.

Related topics: Radio...    email this    permanent link

Wachovia Predicts 1% Growth, Despite August Gains

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Despite August’s two percent revenue uptick, and similar growth that appears possible for September, Wachovia is standing by its previous estimate of a one percent gain in 2005 radio dollars, Radio Ink reports.

Despite claims that September showed similar activity to August, “waning consumer confidence and a weak holiday season are still expected,” said Wachovia’s Marci Ryvicker.

Related topics: Radio...    email this    permanent link
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Online Video Ads Viewed for 21 Seconds on Average

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Online video delivery and management solutions provider Klipmart yesterday released a key metric based on how users have interacted with almost 500 online campaigns: on average, people watched 21.04 seconds of :30 online ads (that is, a full 70 percent of the video content), writes MarketingVox. The category with the longest average viewing time is home video (22.51 seconds), followed by theatrical/movies (21.45); both categories usually offer timely or fresh content.

Black Households Own Larger TV Sets than Other Demos

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Black households have more - and larger - TV sets compared to white and Hispanic households, and TV plays a more important social role among black and Hispanic households than it does among white households, according to a new study by Knowledge Networks and reported by Mediaweek. The study also shows that white households own more personal computers and pay more for high-speed internet access than black or Hispanic households.

Grocery Opening Takes Place on 10,000 Sq. Ft. Blanket

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An event touted as “the world’s largest picnic” took place in San Francisco to celebrate the opening of the new Oakville Grocery, Adrants reports. The picnic, created by Luanne Calvert of Mixed Marketing fame, was held on a red-and-white blanket nearly 10,000 feet square. It was open to the public and included free, picnic-basket lunches for the first 500.

Mobile Music More Popular than Gaming

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The window to catch wireless users interested in mobile music services may be closing soon, according to David Chamberlain, In-Stat analyst: those users are ready to buy new handsets and they’re willing to pay extra for handsets that play music, and carriers without music services could end up missing a lucrative market, Mediapost reports.

MindShare Loses $800 Million Gillette Account

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WPP Group’s MindShare has, as expected, lost the $800 million global media planning and buying account for Gillette - just days after joining P & G’s roster of agencies, Mediapost reports. MindShare has long been the media shop of P & G rival Unilever; the conflict of interest was resolved by P & G by reassigning the Gillette media account in the U.S. to Starcom MediaVest Group and splitting its overseas media assignments across local shops, including Publicis’s SMG and Zenith Media units and WPP’s MediaCom unit. The move, coming on the heels of the closing of P & G’s $57 billion acquisition of Gillette, was not unexpected.

FDA to Hold DTC Hearing in November

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The FDA will hold a public hearing November 1 and 2 to discuss the issue of direct-to-consumer pharmaceutical advertising, AdAge reports. While the last public hearings on DTC advertising didn’t produce any guidelines to regulate the category, the consensus is that this time, the FDA will “produce something of substance,” according to a chief marketing officer for a major drug maker.

Fonzie Stars in Citroen Ad

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Citroen, a company fast building a reputation for the innovative use of computer-generated imagery, has resurrected an iconic TV character from the seventies for its new, 1 million pound TV ad campaign, Brand Republic reports. The Fonz, the ultra-cool character played by Henry Winkler in the television show Happy Days, will be seen driving the Citroen C3 to locations similar to those in the series (remember Arnold’s Diner?). Many of the other characters from the show, with the notable exception of Ron Howard’s Richie, will also appear in the commercial. The ad will launch on Monday in the U.K.

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