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A new Middle Eastern magazine, printed in English, is launching in November in the U.K. with the hopes that it will offer readers an inside look at what Arab life is really like, demystify some of the often-held misconceptions and beliefs associated with Eastern cultures, and put real faces to the Arab image that has been “tarnished” in recent years. The magazine, Arabella, will focus on information, entertainment, and advice on social issues, beauty, fashion, and health.
“People have always been interested in the Middle East, never more so than now, but they have rarely been able to scratch the surface,” said founder and editor in chief Elvira Doghem-Rashid. “Now, the most commonly associated image is of terrorism. We want to bring back the glamour and romanticism to the image of Arabs.”
The magazine will apparently be targeted both to the general population interested in Middle Eastern culture and to the “Middle Eastern Woman,” who “lives a Western life while maintaining her Eastern values, especially when it comes to culture, family, fashion, and entertainment,” said Doghem-Rashid.
While there are no official figures on the number of people of Middle Eastern ethnic origin in the U.K., conservative estimates put the figure at over .5 million.
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