Aleve to Mags: Ads Adjacent Only to Agreeable Subjects

Aleve, the pain reliever from Bayer HealthCare, has told magazine publishers that in order to advertise in a magazine, the brand must be guaranteed placement with content that is “explicitly branded as ‘good news,’” the publisher of a major national magazine told Mediapost. According to the article, every magazine in which the brand plans to advertise has been told the same thing.

Tabloids Fare Well Financially, Struggle with Advertisers

More than 60 newspapers worldwide switched last year from a broadsheet format to a tabloid, which has been a popular move among younger readers and women - but a prime challenge in doing so has been how to charge advertisers the same price for less space, according to Presstime Magazine (via the Newspaper Industry).

Nissan, Toyota Step Up Product Placement

With an advertising commitment of around $20 million in media time and involvement in the actual show, Nissan USA’s deal with ABC’s Desperate Housewives goes beyond its announced promotion with the show’s DVD release, MediaPost reports. This includes traditional on-air billboards that start a segment of the show and product placement. Three models of Nissan vehicles - the Titan truck, the Maxima, and the 350Z roadster - will appear regularly this season.

Through its DVD promotion, Nissan is featured in a bonus video and a print ad insert featuring the Nissan 350Z Roadster.

Key Demographic Turns Back on Hollywood

Men under 25 said they had seen 24 percent fewer movies this summer than they did in the summer of 2003, The New York Times reports (via Adrants). According to the OTX study, the drop in movie going was much smaller for women and for other age groups.

Young men ages 13 to 25 have shifted that leisure time to IMing and video games. The study also found that people who were attending movies less often were doing so because of the cost.

Edith Roman Debuts BTB Publishing File

Edith Roman Associates is the list manager for the new-to-market Business Intelligence Review from SourceMedia, formerly Thomson Media, DMNews reports. Business Intelligence Review reaches executive managers in industries such as banking, healthcare, IT consulting, manufacturing and retail. The postal file has 128,200 names at a base price of $225/M. Edith Roman’s ePostDirect will manage the publication’s 43,700 e-mail addresses. They cost $325/M.

Viacom Battles Children’s Ad Rules

Viacom has asked the Federal Court of Appeals in Washington to throw out the FCC’s new regulations for advertising on children’s TV programs, a move the network portrayed as a defensive play against the Office of Communication, which filed its own lawsuit asking the court to force the FCC to strengthen the rules with an outright ban on click-through marketing to children watching digital TV, Mediaweek reports. The rules are set to take effect Jan. 1, 2006.

The Big Three broadcast networks say the rules will reduce advertising, crimp revenue and possibly threaten the financial underpinnings of children’s programs, while forcing expensive redesigns of Web sites aimed at youth audiences.

Roth to Replace Stern

In the latest round of speculation on who will replace Howard Stern at Infinity, Fox News reports that sometime next month, Infinity will announce that David Lee Roth is taking over for Howard Stern in New York and several other markets where Stern’s show is heard. This was first reported, as a rumor, in July.

Still not set is where Adam Carolla, former co-host of The Man Show, will be in place, but sources close to the action say that Roth and Carolla will not be together. Carolla will likely have the West Coast.

Infinity Radio CEO Joel Hollander recently said that Infinity had signed contracts with “five or six people” to replace Stern.

Seventeen & MTV Produce Reality Show

Seventeen magazine and MTV are producing a 10 episode reality show called Miss Seventeen, premiering next Monday on MTV, with 17 young female contestants facing tests of their characters, The New York Times reports. The show is based on the magazine’s longstanding annual model search contest. Trying to drum up advertiser interest in the show, representatives from Seventeen and MTV went on sales calls together.

Seventeen’s Web site reaches an average of one million unique visitors each month and it has the No. 1 magazine for 12- to 24-year-olds, with an average monthly circulation of two million. MTV is the No. 1 channel in the same group, reaching 88 million households in the United States.

Travel Industry Benefits from Search’s Immediate & Latent Effects

In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category, according to new research from comScore Networks, Yahoo, and Media Contacts.

Consumers using the Web to research travel submitted multiple queries and clicked on multiple links per query. Those who purchased travel submitted an average of 5.4 travel-related searches and clicked on an average of 7.8 links within search results.

MSN: U.S. adCenter Pilot By Invite-Only

MSN last week quietly asked U.S. testers of adCenter, its new pay-per-click advertising platform, to spread the word about testing the service on their sites; when of them posted the email invitation from MSN on his blog, SVP of MSN Information Services Yusuf Mehdi himself made the announcement on the MSN Search blog, writes InternetNews (via MarketingVox). MSN is looking for small-to-medium-sized businesses to take part in the self-service offering, but the pilot remains by invitation only, with Microsoft selecting participants from among applicants.