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Men under 25 said they had seen 24 percent fewer movies this summer than they did in the summer of 2003, The New York Times reports (via Adrants). According to the OTX study, the drop in movie going was much smaller for women and for other age groups.
Young men ages 13 to 25 have shifted that leisure time to IMing and video games. The study also found that people who were attending movies less often were doing so because of the cost.
Having neglected the adult audience in favor of the youth market in recent decades, studios now find themselves losing ground in this important demographic. Young men also complained loudest among respondents about the movies themselves. Only 35 percent reported that there was an “excellent selection” of movie choices, down from 60 percent two years ago. Women and other age groups also reported a decline, though not as precipitous.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
