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Major League Baseball and Fox are discussing starting a cable sports network, Mediaweek reports. The network would show more than baseball and the partnership is contingent on Fox getting the TV rights to air the National Football League’s new Thursday-Saturday night prime-time package.
MLB has delayed announcing a start date for its previously announced Baseball Network to see if a deal can be worked out with Fox on this broader, multi-sport network that would include baseball, football and other professional sports and sports programming.
Fox has publicly stated it is not interested in the NFL’s Thursday-Saturday package, but sources familiar with the discussions said if MLB and Fox were to partner in a cable sports network, Fox would need to secure telecast rights to some NFL games for that network in order for the partnership to work.
The news comes at a time when the Outdoor Life Network is also making a strong move to be a competitor to ESPN’s sports network dominance. OLN is considered the front-runner for the Thursday-Saturday late-season package of NFL games in 2006.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
