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The NFL plans to pull together a half-hour show consisting of this year’s Super Bowl television ads for its video-on-demand platform, according to AdAge. A similar Super Bowl commercial show has been run on the NFL Network’s cable channel for the last two years. However, that show did not appear until mid-week after the game, while the VOD show will be available just hours later.
Rights issues are complicated, particularly for movie studios, because they have to “pay the talent, and for them the cost means it’s just not feasible” to give VOD rights to the NFL, said David Pattillo, director-media sales, NFL Network. But overall, around 80 percent of the advertisers involved in the Super Bowl have supplied their ads for the show.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
