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With an advertising commitment of around $20 million in media time and involvement in the actual show, Nissan USA’s deal with ABC’s Desperate Housewives goes beyond its announced promotion with the show’s DVD release, MediaPost reports. This includes traditional on-air billboards that start a segment of the show and product placement. Three models of Nissan vehicles - the Titan truck, the Maxima, and the 350Z roadster - will appear regularly this season.
Through its DVD promotion, Nissan is featured in a bonus video and a print ad insert featuring the Nissan 350Z Roadster.
Toyota Motor Sales is continuing its association with The Contender - which aired on NBC this past summer and will start on a new network deal with ESPN. Toyota’s logo will appear in the boxing ring, as well as TV commercials in the show. Toyota reportedly paid anywhere from $14 million to $16 million for its association with The Contender, which includes the boxers driving around in its trucks in the show.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
