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Seventeen magazine and MTV are producing a 10 episode reality show called Miss Seventeen, premiering next Monday on MTV, with 17 young female contestants facing tests of their characters, The New York Times reports. The show is based on the magazine’s longstanding annual model search contest. Trying to drum up advertiser interest in the show, representatives from Seventeen and MTV went on sales calls together.
Seventeen’s Web site reaches an average of one million unique visitors each month and it has the No. 1 magazine for 12- to 24-year-olds, with an average monthly circulation of two million. MTV is the No. 1 channel in the same group, reaching 88 million households in the United States.
The May and October issues of Seventeen were devoted to MTV, featuring the channel’s stars on the covers and throughout. The half-hour episodes of “Miss Seventeen” will run on MTV for 10 weeks, and the magazine will receive promotional ads.
But reality shows have dragged down ratings lately, and “Miss Seventeen” runs the risk of being lost among the more than a dozen other reality shows on MTV.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
