Screenvision and E Networks have signed a deal to bring content to Screenvision’s pre-show programming across 15,000 movie screens, Mediaweek reports.
The agreement calls for E Networks to provide monthly content segments for Screenvision’s high definition pre-show rolling out to 5,000 screens by the close of 2006.
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In a regulatory filing with the Securities and Exchange Commission today, Playboy said that it will cut its rate base to 3 million from 3.15 million, increase its advertising CPM by eight percent, and raise its cover price by one dollar, Mediaweek reports.
While Sirius Satellite Radio has reported 359,000 new users in the third quarter, nearly double the increase in the same quarter last year, Scott Moritz of TheStreet.com points out that those figures - far more impressive than the 48 percent subscriber growth rate at rival XM - could be the result of “liberal math.”
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Delivery rates for permission-based emails rose for the third straight quarter, but MSN’s Hotmail and Google’s Gmail filtered out more legitimate emails, writes DM News (via MarketingVox), citing a new study from Lyris Technologies. Hotmail’s rate of “false positive filtering” increased from 5.6 percent in 2Q05 to 9.4 percent in the third quarter, and Gmail’s from 4.1 percent to 7.17 percent, according to Lyris’s quarterly Email Deliverability report.
The Wall Street Journal has announced plans to make a number of design and content changes to the U.S. print edition of the newspaper, including changing its width from its current 60-inch web width to the industry standard 48-inch web width. Retrofitting 19 presses in the Journal’s 17 print sites to accomodate the new size will take about 15 months, and the newly formtted paper will launch by January 2007. The Journal’s international editions will run in a compact size beginning October 17.
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Omnicom Group said it has gained mobile-marketing expertise with the acquisition of San Francisco-based ipsh, which helps agencies and brands build wireless promotions that use text messaging and other mobile applications, reports AdWeek (via MarketingVOX). The four-year-old agency has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney. Financial terms of the deal were not disclosed. Ipsh will maintain is management team, including founders Nihal Mehta and Mike Jelley.
In a July AdAge article, Mehta was quoted as saying, “Mobile is no longer a new media - it has been tested and there is a protocol” for developing campaigns.
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A new report from Banc of America Securities says that the shift of dollars from traditional media to the Internet is happening slower than previously suggested, Editor & Publisher reports.
The research firm looked at 100 leading national advertisers that spent over $1 billion with newspapers. Indeed, more than one-third of ad dollars flowing out of newspapers are moving to the Internet. The advertisers studied spent roughly the same in 2004 as in 2003 on newspaper advertising; however, they upped their Internet spend by 29 percent.
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Direct mail ad expenditures in the U.K. will fall 3.3 percent, business magazines 2.5 percent, and radio 1.5 percent from last year’s numbers, according to the U.K.-based Advertising Association, DM News reports. The Association said it reduced its forecast for ad spend growth from 3.7 to 2.3 percent due to disappointing growth in the U.K. economy.
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Based on the first 18 days of the new broadcast, prime-time season, CBS leads in viewers, ABC leads in ratings among adults 18-49, and Fox shows the largest percentage increase over the same period last season, in both viewers and 18-49 ratings, Mediaweek reports. Fox has three new shows that have pulled strong ratings in the weeks since the season’s start: Prison Break, which has grown its audience by 2.5 million viewers through its three episodes; War At Home, which improved its 18-49 rating from its premiere of 3.9 to a 4.3 in its second episode; and Bones, which is averaging a 3.0 rating for the 18-49 demo.
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Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox). A keyword search for online news will now return a list of relevant blog search results, displayed in a box to the right of the results for mainstream news outlets. Users can choose to view only the blog search results - including images posted on Yahoo’s Flickr photo-sharing site - by clicking on that box. Yahoo’s approach is different from the one adopted by rival Google.
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Concord, recently acquired by the Aegis network as part of an 8 million pound deal for its holding company, Alban Communications, has won the 3 million pound Peugeot outdoor planning and buying account, the U.K.’s Media Week reports. Kinetic, created by the merger of WPP’s Portland Outdoor and Poster Publicity, had handled buying for Peugeot, while Outdoor Connection handled planning.
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Following yesterday’s announcement that corporate raider Vincent Bollore has upped his share in Aegis to over 14 percent, Aegis Group’s CEO Robert Lerwill has said that there is a “certain logic” to a media buying partnership with Bollore’s Havas, Forbes writes.
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TV Guide launches its new format with the October 17 issue, arriving at subscribers’ doors this week, the St. Louis Post-Dispatch writes. The TV listings magazine has abandoned its compact format and has become a full-size magazine with fewer listings and more pictures and celebrity features. The magazine is touting the launch as “the biggest television event of the season.”
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British Airways is reportedly about to hand its 60 million pound ad business to Bartle Bogle Hegarty, leaving incumbent M&C Saatchi in the dust, according to Brand Republic. While the airline has claimed that the decision-making process is still ongoing and that M&C, JWT, and DDB London are all being considered, insiders told Brand Republic that BBH is the clear winner.
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