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Omnicom Group said it has gained mobile-marketing expertise with the acquisition of San Francisco-based ipsh, which helps agencies and brands build wireless promotions that use text messaging and other mobile applications, reports AdWeek (via MarketingVOX). The four-year-old agency has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney. Financial terms of the deal were not disclosed. Ipsh will maintain is management team, including founders Nihal Mehta and Mike Jelley.
In a July AdAge article, Mehta was quoted as saying, “Mobile is no longer a new media - it has been tested and there is a protocol” for developing campaigns.
ClickZ quotes Publicis CEO Maurice Levy as having recently said that mobile devices would ultimately become the largest and most powerful marketing channel: “We all believe that the biggest media in the world will be the cell phone, when it has the features and possibility for ads.”
Mobile marketing is in its early stages in the U.S., although it is more advanced in Europe and Asia. eMarketer projects U.S. mobile-marketing spending of $218.7 million next year, reaching $434.3 million in 2009.
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
