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Omnicom Group said it has gained mobile-marketing expertise with the acquisition of San Francisco-based ipsh, which helps agencies and brands build wireless promotions that use text messaging and other mobile applications, reports AdWeek (via MarketingVOX). The four-year-old agency has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney. Financial terms of the deal were not disclosed. Ipsh will maintain is management team, including founders Nihal Mehta and Mike Jelley.
In a July AdAge article, Mehta was quoted as saying, “Mobile is no longer a new media - it has been tested and there is a protocol” for developing campaigns.
ClickZ quotes Publicis CEO Maurice Levy as having recently said that mobile devices would ultimately become the largest and most powerful marketing channel: “We all believe that the biggest media in the world will be the cell phone, when it has the features and possibility for ads.”
Mobile marketing is in its early stages in the U.S., although it is more advanced in Europe and Asia. eMarketer projects U.S. mobile-marketing spending of $218.7 million next year, reaching $434.3 million in 2009.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Google CEO Eric Schmidt wishes he could “rescue” newspapers, but he doesn’t believe that simply purchasing newspapers would solve their business problems.
In an interview with Fortune, Schmidt says the solution to the problems newspapers are facing lies in integration.…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
