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While Sirius Satellite Radio has reported 359,000 new users in the third quarter, nearly double the increase in the same quarter last year, Scott Moritz of TheStreet.com points out that those figures - far more impressive than the 48 percent subscriber growth rate at rival XM - could be the result of “liberal math.”
Both Sirius and XM count on arrangements with automakers to power subscriber gains, but while XM waits until a car’s satellite service is actually activated before adding it to the new subscriber tally, Sirius sometimes counts them as soon as a car with a factory installed radio arrives at a dealership.
That kind of calculation could be bolstering Sirius’s growth figures as dealers are currently receiving a new crop of 2006 models. Growth rate of both satellite services is tantamount in the advertising decisions made by media buyers, particularly as the satellite market has turned into a hotly contested, two-player competition.
In July, roughly half of XM’s subscribers and about a quarter of Sirius’s subscribers came from automotive partners.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
